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‘Sir Walter’ is a variety of buffalo grass that has proven to be extremely popular in Australia. It was developed in around 1996 and
is described as ‘a grass that was more resilient to disease, pests and fungus than other grasses. It was drought resistant, thrived in shade and sun and stayed green and lush throughout the year.’
The Sir Walter variety is protected by Plant Breeder’s Rights (PBR’s), granted under the
Plant Breeder’s Rights Act 1994 (the PBR Act). Australian PBR’s perform a similar function in Australia to
Plant Patents in the US. Generally speaking, PBR’s are rights granted to the breeder of a new variety of plant that provide exclusive control over propagating materials, such as seeds, cuttings, divisions, tissue culture, and so forth, for up to 20 years (25 years in the case of trees and vines).
Protection for the Sir Walter variety under the PBR Act will expire on 27 March 2018. Until this date, Buchanan Turf Supplies Pty Ltd (the company that owns the PBR) essentially controls all production and sale of Sir Walter turf in Australia. After that date, other traders will be free to cultivate, reproduce and sell the Sir Walter variety in competition with Buchanan Turf Supplies.
Over the time it has had exclusive rights to the Sir Walter variety, Buchanan Turf Supplies has marketed it strongly. It owns the Internet domain ‘
sirwalter.com.au’, and had advertised through just about every applicable medium, including television, radio, print, fixed and mobile signage, and point-of-sale (i.e. nurseries). All of this promotion has prominently featured the Sir Walter name, and educated the public as to the benefits of the variety. Recently, Buchanan Turf Supplies has
sought to register the name SIR WALTER as a trade mark.
There is just one (big) problem with this. When used in relation to grass, ‘Sir Walter’ is not a trade mark, it is a variety name. And while ‘a rose by any other name would smell as sweet’, we would have some difficulty conducting a conversation about the fragrance of the rose if we were unable to agree on a common name to signify the flower in question. Which is why – as Buchanan Turf Supplies is finding out the hard way in Federal Court – you cannot ‘own’ a variety name, even if you were the one to coin it, and have effectively had control over its use for the better part of 20 years:
Buchanan Turf Supplies Pty Ltd v Registrar of Trade Marks [2015] FCA 756.
A better strategy is to have two different names: one for marketing purposes; and another for the common name of the variety.