But the part we found most intriguing was the promise that the new forms would apply IP Australia's 'new corporate branding'.
Now the new forms have now been released, we have been able to get our first look at what is presumably a facet of a new look for IP Australia...
So here it is:
|IP Australia's New Form Header...|
Also notable is the new slogan: Robust intellectual property rights delivered efficiently.
This slogan appears to reflect IP Australia's reform agenda, which we have mentioned previously on this blog. However, most of the proposed reforms have yet to be implemented. We therefore anticipate that the agency's corporate rebranding may take place over a relatively extended period.