Thinking about this further, however, I have realised that it is mindset-change that represents the real challenge here. There already exist many resources to assist Australian innovators in improving their IP awareness and knowledge. IP Australia provides a range of educational materials, including videos published via its YouTube channel, and (in a very welcome change from its reticence just a few years ago) is active on both Facebook and Twitter. It also does a lot of outreach and educational work through email lists, seminars/webinars and other events. Another major source of information is the Australian IP profession – patent attorneys, trade marks attorneys, and IP lawyers. Most patent attorneys, for example, do not charge for initial consultations, and between phone enquiries and initial meetings often provide over an hour of free education and general advice before a potential client makes a decision on whether to proceed or not. And for every such enquiry that leads to paid work, there may be half-a-dozen or more that go nowhere. IP Australia’s recently-developed ‘Engaging an Attorney Toolkit’ is yet another good educational resource, which assists innovators in getting the most out of their initial contact with a patent attorney.
However, there is nothing new about the availability of many of these types of educational materials. Furthermore, while they have been growing in number and quality over recent years, there has been – as the charts in my previous article show – absolutely no real growth in the numbers of patents being filed by Australians, in Australia and elsewhere, over this period. Just today, I attended IP Australia’s first ever IP Summit, ‘Launch to Export’, where rooms of interested members of the public heard about various aspects of IP protection, government assistance programs, and the experiences of successful entrepreneurs. My guess, however, is that this event will also have no impact on patent filings.
What I realised, as I looked around the room, is that all of these educational events, efforts and materials have one thing in common – the people who engage with them have already made the decision that they need to find out more about IP. The information may now be more readily-available, and of higher quality, than in the past, but what has not changed is that the subset of innovators and entrepreneurs actually motivated to seek IP knowledge has not fundamentally changed. Unlike the schooling of children, neither the government, nor anybody else, has the power to make IP education compulsory! Nor is it a question of leading the horse to water in the hope that it may decide to drink – the horse has refused the bridle, cantered across the paddock, jumped the fence, and decided to forego all aqueous opportunities in favour of pursuing its own interests elsewhere!
So the educational content is available, but we need to get Australian innovators and entrepreneurs to want to consume it. To make that happen, we are going to have to figure out why there is so little interest in IP in general, and patents in particular. I maintain that this is largely a cultural issue, and I hypothesise here that there is a reinforcing feedback system operating, that I will call the ‘vortex of negativity’! To drag the mindset of Australians caught in this vortex back into the light, where they can evaluate the potential value of patenting their innovation with clear and unbiased vision (and I am not, of course, suggesting that patents are always the right choice), I suggest that we may need to appeal to their basest economic instincts, by providing clear financial incentives or rewards to businesses that patent their new technology. And I have a few modest proposals as to how this might be done!