This is the 55th article to be published on the Patentology blog for 2017. According to Google Analytics, 38,571 unique users have visited this year, generating 97,141 page views in the course of 71,687 visits. About 62% of all visits came from Australia, 14% from the US, 4% from New Zealand, and just over 2.5% from each of the UK and India. Germany, Canada, Singapore, Japan, and Russia rounded out the top 10 origins of visitors.
The profile of technologies used to access the site strongly suggests that most visitors read the blog while at work. Two thirds of all visits were via a computer running the Windows operating system. Of these, a significant majority (62%) are using Windows 7, with the next most ‘popular’ versions being Windows 10 (27%) and Windows 8.1 (9%). Personally, I do almost all of my online reading these days on a tablet or smartphone, yet only 15% of visits to Patentology in the past year were from iOS (iPhone/iPad) or Android devices. Indeed, over the past three years there has been no significant change in the proportion of visitors accessing the site using mobile devices. This bucks a general trend of internet usage – mobile web access surpassed desktop for the first time in November 2016.
Chrome won the ‘browser wars’. Almost exactly 50% of visitors in 2017 used Google’s browser, followed distantly by Internet Explorer (almost entirely IE 11) on 18%, Safari on 17.5%, and Firefox on 10%. Approximately nobody is using any other browser any more (including Microsoft’s Edge).
‘Organic search’ (i.e. web searches using Google, Bing, or another recognised engine) brought 62% of all visits in 2017. A further 17% were ‘direct’ traffic – returning visitors accessing the blog from a bookmark, and new visitors who perhaps received a link or the URL from someone. My weekly email bulletins (you can sign up here) generated around 11% of visits. The remainder came from a variety of sources, including social media, 43% of which was via Twitter and 29% via LinkedIn.
The profile of technologies used to access the site strongly suggests that most visitors read the blog while at work. Two thirds of all visits were via a computer running the Windows operating system. Of these, a significant majority (62%) are using Windows 7, with the next most ‘popular’ versions being Windows 10 (27%) and Windows 8.1 (9%). Personally, I do almost all of my online reading these days on a tablet or smartphone, yet only 15% of visits to Patentology in the past year were from iOS (iPhone/iPad) or Android devices. Indeed, over the past three years there has been no significant change in the proportion of visitors accessing the site using mobile devices. This bucks a general trend of internet usage – mobile web access surpassed desktop for the first time in November 2016.
Chrome won the ‘browser wars’. Almost exactly 50% of visitors in 2017 used Google’s browser, followed distantly by Internet Explorer (almost entirely IE 11) on 18%, Safari on 17.5%, and Firefox on 10%. Approximately nobody is using any other browser any more (including Microsoft’s Edge).
‘Organic search’ (i.e. web searches using Google, Bing, or another recognised engine) brought 62% of all visits in 2017. A further 17% were ‘direct’ traffic – returning visitors accessing the blog from a bookmark, and new visitors who perhaps received a link or the URL from someone. My weekly email bulletins (you can sign up here) generated around 11% of visits. The remainder came from a variety of sources, including social media, 43% of which was via Twitter and 29% via LinkedIn.
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